The Story
About
Club Code: Play is a live interactive game show experience built by The Baba Company. Built for the culture. Built to last.
How It Started
Built for
the Culture.
Club Code: Play was born from a simple observation — the culture deserved its own game show. Not a watered-down version of what already existed. Something built from the ground up with diaspora communities at the center.
Every game, every theme, every segment was designed with one question in mind: does this feel like us? If the answer was no, it got cut. What remains is something entirely its own.
2024
The Idea
Club Code: Play is conceived as a culturally-rooted live game show format for urban, Afro, and Islander diaspora communities.
2025
The Build
The platform, the games, the segments, and the brand are built from the ground up. 75 games across 13 themes.
2026
The Launch
Philly is first. Then DMV. Then ATL. Then NYC. The format scales city by city, show by show.
What We Stand For
Three Strategic
Spines
Societal Influence
CCP is a cultural institution in the making. Every show shapes how diaspora communities see themselves and each other.
Lifestyle
This is not just entertainment. It is a lifestyle. A way of showing up, engaging, and belonging.
Innovation
AI-powered player matching. Live interactive formats. A platform built for the future of entertainment.
The Vision
Scalable.
Licensable.
Global.
Club Code: Play is designed from day one to scale. City-specific variants. Streaming ambitions. Brand sponsorship architecture. Format licensing. The Philly show is the proof of concept — DMV, ATL, and NYC are next.
Brands get authentic access to diaspora communities through experiences those communities genuinely want. That is the proposition. That is the edge.
3
Segments
13+
Themes
75
Games Built
∞
Cities
Ready to
Be Part of It?
Find your segment. Join the next show. Become part of the culture.